The Creative Process

The Creative Process

The creative process can entail pre-production, production and/or post-production services--all services that Big League Productions, a Milwaukee based video production company, provides.


Pre-production is the planning part of the creative process. Common objectives of the pre-production process include the following.

  • Budgeting
  • Creative Discussions
  • Concept Development
  • Determining Location
  • Script Writing
  • Storyboards


Production is the action part of the creative process. The production process includes the following.

  • Single Camera or Multiple Camera
  • Location, Stage and/or Set Shooting
  • Live, Web Streaming Video


Post-production is the refining part of the creative process. Common objectives of the post-production process include the following.

  • Editing
  • Graphics/Animation
  • Video Mastering (Broadcast, DVD or Web)

Digital Asset Management (DAM)

Digital Asset Management (DAM) is the cataloging, storage and archiving of analog and digital assets, such as video, film, photo, graphic and audio files. Common objectives of Digital Asset Management (DAM) include the following.

  • Database Management
  • File Conversion
  • Naming Conventions
  • Timecode and/or time stamps
  • Watermarking
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